Weeks1-9 DQ's

Feb 3rd, 2012
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University of Phoenix
Course: axia college
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Weeks1-9 DQ's Week 1 Discussion Question 1 Many people regard marketing simply as advertising. Advertising is a part of marketing, but it is not the whole picture. What arguments can you make against the common assumption that marketers only worry about advertising? What are some of the roles that marketers play within an organization? Week 1 Discussion Question 2 I will assign to you one of the 4 P's of the marketing mix to discuss - see table below. Describe the key points of a good or service as it applies to the piece of the marketing mix assigned to you (product, price, promotion, and place). How will your good or service be affected by other 3 pieces of the marketing mix? Week 3 Discussion Question 1 Step 1: Consider a recent purchase that you or a family member has made (examples: a household product, a DVD or CD, a grocery item, an electronic device, etc.) Describe the item and list three main reasons you purchased that product as opposed to another product. Then,

Week 1 Discussion Question 1Many people regard marketing simply as advertising. Advertising is a part of marketing, but itis not the whole picture. What arguments can you make against the common ass

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