Integrated Marketing Communication (Adverting Media Planing)

Feb 3rd, 2012
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Executive Summary--------------------------------------------------------------03 Introduction------------------------------------------------------------------------04 Literature Review Media Planning -------------------------------------------05 Media Planning Process---------------------------------------------------------07 Media Planning Objectives--------------------------------------------------------------08 Media vehicle Selection----------------------------------------------------------09 Media Campaign Strategy and tactics---------------------------------------10 Execution and implementation of Media Plan of Objectives------------11 Limitations and constraints----------------------------------------------------12 Evaluation Criteria for effectiveness of media Planning-----------------13 Conclusion-------------------------------------------------------------------------14 References--------------------------------------------------------------------------

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INTEGRATED MARKETING COMMUNICATION1Table of Contents:-Executive Summary--------------------------------------------------------------03Introduction------------------------------------------------------------------------04Literature Review Media Planning -------------------------------------------05Media Planning Process---------------------------------------------------------07Media Planning Objectives--------------------------------------------------------------08Media vehicle Selection----------------------------------------------------------09Media Campaign Strategy and tactics---------------------------------------10Execution and implementation of Media Plan of Objectives------------11Limitations and constraints----------------------------------------------------12Evaluation Criteria for effectiveness of media Planning-----------------13Conclusion-------------------------------------------------------------------------14References---------------------------------------------------------------------------152Executive Summary:In this Report we have developed advertising media plan for vivify juice drink, we havestarted with history of advertising and media planning. Then we discueed the differentadvertising media types available in todays market. Then we discussed the wholeProcess of media planning with keeping view of media planning for our juice drink. Westart with defining with media objectives of our vivify juice drink Then according tomar

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