ACC205 FInal Paper

Apr 28th, 2015
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The information found on a financial statement is used widely by both external and internal users, including investors, creditors, managers, and executives. These users must analyze the information in order to make business decisions and making right decision about the investment opportunities in a company, so understanding financial statements is of great importance.

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Google Inc.Claude McCallaACC205Mounier ZakiApril 15th 2014IntroductionThe information found on a financial statement is used widely by both external and internal users, including investors, creditors, managers, and executives. These users must analyze the information in order to make business decisions and making right decision about the investment opportunities in a company, so understanding financial statements is of great importance. Several methods of performing financial statement analysis exist. This paper aims to provide a detailed analysis of one of the most important companies of my generation, Google Inc., selected as a publicly traded company in United States. First, short discussion about the companys history, its products and services, its industry and competitors are provided in Company Overview. In the next section, a comprehensive three year income statement, not including the past two years, and balance sheet analysis is presented. The meaning and importance of horizontal analysis and a visual presentation of the horizontal analysis using the items of income statement and balance sheet of Google Inc. is detailed.As the ratio analysis is a fundamental necessity of evaluation a firms financial and operational soundness and overall performance, the successive section is dealt with ratio analysis of the company. The meaning of the ratios used for analysis and the implications of the results found is enclosed with this section.

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