MHA 626 Strategic Planning & Marketing in Health Care

Apr 28th, 2015
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Ashford University
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A SWOT analysis is designed to help identify several areas of a business that may need improvement and other areas where the company may be able to improve upon. SWOT is an acronym for; Strength, Weakness, Opportunities and Threats. A company should consider this analysis to be one of the most important steps to becoming one of the leaders of this nature in the area. This report will conduct a SWOT analysis on the Ochsner Medical Center located in Jefferson, LA.

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Week Four AssignmentAntdrone R. RandolphMHA 626 Strategic Planning & Marketing in Health CareAshford UniversityInstructor Cynthia DavisMonday December 1, 2014 A SWOT analysis is designed to help identify several areas of a business that may need improvement and other areas where the company may be able to improve upon. SWOT is an acronym for; Strength, Weakness, Opportunities and Threats. A company should consider this analysis to be one of the most important steps to becoming one of the leaders of this nature in the area. This report will conduct a SWOT analysis on the Ochsner Medical Center located in Jefferson, LA. To begin, a quick synopsis of Ochsners background and history will be given.The Ochsner Medical Center is considered as the flagship of the Ochsner Health System, the non-profit hospital was founded by Dr. Alton Ochsner, opening as "Ochsner Clinic" on January 2, 1942.Ochsner Medical Center is located near uptown New Orleans and includes acute and sub-acute facilities; centers of excellence Ochsner Cancer Institute, Ochsner Multi-Organ Transplant Center and Ochsner Heart and Vascular Institute. Ochsner employs over 600 physicians in 80 medical specialties and subspecialties (Nulty, 2013). As a 771-bed acute care hospital, it offers the opportunity to learn and provide patient care at a Magnet facility with three Centers of Excellence, all the while gaining exposure to complex medical cases. This campus is also one of six training sites in the world f

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