BUS630Ass5

Apr 28th, 2015
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Ashford University
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What is FedEx’s strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion?

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Fed ExJeffrey LehartAshford UniversityBUS 630 Managerial AccountingDr. GoussakJune 9, 2012What is FedExs strategy for success in the marketplace? Does the company rely primarily on a customer intimacy, operations excellence, or product leadership customer value proposition? What evidence supports your conclusion? FedExs strategy in the market place combines customer intimacy, product leadership customer value proposition, and operational excellence. In our textbook, Noreen, Brewer, and Garrison describe how companies who have customer intimacy attract new and retain past customers by understanding and reacting to their needs better than their competition. Operational excellence is defined as providing faster services, conveniently, and at a lower price than their competition (Noreen, Brewer, & Garrison, 2008). Companies that pursue product leadership customer value proposition get their customers to select them due to delivering a higher quality service or product than their competition (Noreen, Brewer, & Garrison, 2008). You can find the evidence of customer intimacy and operational excellence in the 10-K form that states they strive to provide their customers with convenient, seamless access to our entire portfolio of integrated business solutions. The form goes on to state they are pursuing a number of initiatives to continue to improve the FedEx customer experience. This includes improving the capabilities of FedExs sales professionals. F

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