Business Analysis - Apple Inc Case Study

Feb 3rd, 2012
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Electronics industry is growing rapidly and every company inside this category is trying to compete with other. Apple Inc. is a multinational company in America.

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Apple Inc. - Business AnalysisFirst Name Last NameCourse TitleInstructor's Name November 2, 2013AbstractElectronics industry is growing rapidly and every company inside this category is trying to compete with other. Apple Inc. is a multinational company in America. It deals with computer hardware, computer software and other electronics. Its business has started its growth when they launched its iPod mp3 player. It is a valuable publicly traded company in the world. It takes an important role in stock exchange for its highest shares. The company is continuously launching new innovative products including iPad and iPhone. In this document, we will focus on the six segments of the general environment which affects Apple Inc. We will try to find out five forces of competition for this organization. Further, we will provide a detailed SWOT analysis of Apple Inc. 1 IntroductionApple Inc. was found by Steve Jobs and Steve Wozaniak. Once it was called as bankrupt in 1996. It started with manufacturing computer products but later in 2010, it started work in making mobile devices. It became the fourth largest PC vendor in the USA market by the end of 2009 with 8% of its shares. The target market of Apple consists of home users, education and other small to medium size companies. The company has the following successful products.MacintoshiPod SeriesiPhone SeriesiPadiMacApple Inc. has also great competitors like IBM, Dell, Acer and HP for product

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