MKT 421 Week 2 Learning Team Assignment Marketing Plan Phase I

Feb 3rd, 2012
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MKT 421 Week 2 Learning Team Assignment Marketing Plan Phase I Marketing Plan – Phase I The business that recognizes opportunities for growth is one with vision, strong marketing research skills, and a good strategic plan. In their text, Perreault and McCarthy state that, “Marketing strategy planning means finding attractive opportunities and developing profitable marketing strategies” (Perreault & McCarthy, 2004). This paper will describe phase one in the marketing plan as applied to Food Services of America (FSA). FSA is a growing food service business who has identified a problem and will present one solution to our nation’s crisis

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