MKT 421 Week 4 Individual Assignment Perceptual Maps in Marketing Simulation

Feb 3rd, 2012
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MKT 421 Week 4 Individual Assignment Perceptual Maps in Marketing Simulation The perceptual maps in marketing simulation involved a company called Thorr dedicated to the manufacturer of motorcycles. The company’s target market is the high end market composed of customer between the ages of 35-50 years old. Some of the key strategies the company has utilized to market its product is focusing on lifestyle and the quality of the product to provide a superior motorcycle for its clientele. The company currently controls 40% of this

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