MKT 421 Week 1 Individual Assignment Defining Marketing

Feb 3rd, 2012
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MKT 421 Week 1 Individual Assignment Defining Marketing Defining Marketing Marketing plays a huge part in the consumer’s everyday life and encourages economic growth and development for all. “One key reason is that marketing encourages research and innovation, through the development and spread of new ideas, goods, and services” (Perreault, Jr., Ph.D., Cannon, Ph.D., & McCarthy, Ph.D., 2009, p. 6). We are introduced to marketing from

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