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WhitepaperThe Extended Enterprisein Action: Promoting BrandImage, Increasing CustomerRetention, Boosting Agility,Improving Business PerformanceA SumTotal WhitepaperIntroductionThis paper is a companion to Widening Your Sphere of Influence: An Introductionto the Extended Enterprise, which laid out in detail the concept of the SumTotalExtended Enterprise platform, its key elements, features and general benefits.Building on that foundation, the purpose of this paper is to demonstrate howthe Extended Enterprise platform can help specific verticals to promote and selltheir products to external audiences. In particular, it investigates the value ofthe Extended Enterprise solution in financial services / insurance, government,retail, manufacturing, healthcare and associations. Feel free to read ahead to thesection that is most applicable to your own organization.Financial Services and InsuranceThe regulatory arena has expanded considerably over the past decade, placingan enormous compliance burden on the insurance and financial servicesindustries. Meeting Sarbanes-Oxley regulatory requirements alone involves atremendous amount of management complexity. The result is a communicationtangle spanning the various employee categories aross multiple locations. Andthats only one of many regulations affecting this sector.25%Annual growthrate of companiesdelivering knowledge,information & trainingto an audiencebeyond employees.Source: Bersin & Associate

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