MKT 230 week 1 DQ 2

Feb 3rd, 2012
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MKT 230 week 1 DQ 2 Of the four P’s of the marketing mix, I have been assigned promotion. Effective promotion should engage the consumer and motivate him or her toward commerce. According to Chapter 1, “Promotions can take many forms, including personal selling, television advertising, store coupons, billboards, magazine ads, and publicity releases”. Effective promotion has the power to change buying behavior by engaging and motivating the consumer toward commerce. I think a valuable concept being currently being utilized are the sweepstakes, contests, music download giveaways; all are promotion and the concept is to get consumers to win, enter, participate, and most importantly to engage in the company and or the product. To be truly effective, promotion can not work alone; product, price, and placement are also necessary. If the product, price, and place of the product do not meet the needs of its target consumers, no amount of promotion can make up

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