MKT 230 week 3 CheckPoint Consumer Decision Making Process

Feb 3rd, 2012
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MKT 230 week 3 CheckPoint Consumer Decision Making Process Making Process Decision Process Problem recognition Describe the problem that initiated the consumer decision-making process Even though my 1999 Jeep had been a very reliable vehicle it had over 100 thousand miles, it didn’t have a smooth ride, and it only could seat 5 people. After picking up my husband at the airport and making him drive he realized that I really did need a new vehicle. That is when the quest started. We decided a vehicle that would best suite our needs must be a new vehicle that was fuel efficient, could seat at least six passengers or more, and a good value for our money. This decision was what Chapter five describes as a high-involvement decision.

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