MKT 230 week 4 CheckPoint Customer Relationship Management

Feb 3rd, 2012
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MKT 230 week 4 CheckPoint Customer Relationship Management Review the examples of Customer Relationship Management (CRM) characteristics found in the table below. In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers. Characteristic CRM Activity Share of Customer Discount on items depending on how many are bought. Offer a free item depending on how many are bought. Create a point value system for free or discounted items depending on how many are bought.

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