EJeans-Marketing-Plan

Apr 30th, 2015
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Strayer University
Course: business and management
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The following is an outline of elements to be addressed in CCI’s marketing plan. Section Page Number o Executive Summary o Situational Analysis o Company Background o Industry background o Mission Statement o New Product Description

Word Count: 4330
Showing Page: 1/28
EJeans - Marketing PlanEJeans Marketing PlanRaymond Whitney, Pamela Stanback, Jessica Sturkie, Amanda Tate, Cayambritt Small, latrice Singleton, Mahasin Showers & Christine Smallman - Group LeadStrayer University - Online CampusMKT100006016*201003 Principless of MarketingProfessor Mark McMullenMarch 27, 2010AbstractStill need this to be done. Anyone can do it and it only needs to be about one paragraph. Look in the DocSharing tab for the CCI Marketing Plan at the bottom of the list. There is an example there.EJeans - Marketing PlanTable of Contents The following is an outline of elements to be addressed in CCI's marketing plan.SectionPage NumberExecutive SummarySituational AnalysisCompany BackgroundIndustry backgroundMission StatementNew Product DescriptionCompetitive AnalysisEnvironmental Factors AnalysisScope of marketSWOT AnalysisTarget Markets Organizational Stakeholder AnalysisMarketing Objectives Sources of Value - 4P Strategy RecommendationsMarketing Communications PlanAdvertising StrategiesDirect Marketing StrategiesPublic Relations StrategiesInternet StrategiesSales Promotion StrategiesDirect Selling StrategiesChallenges Impacting Goal AccomplishmentResearch RecommendationsBudget ProposalPromotional TimetableKeys to WinningBarriers to SuccessMeasurement and Controls - Factors and ProcessesFeedback mechanism to monitor progressEvaluation processConcluding CommentsExec

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