Jet-Blue-2011

Apr 30th, 2015
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Strayer University
Course: business and management
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Since its conception in 1999, Jet Blue Airways has emerged as one of the airline industry’s leaders as a “low cost” carrier with high levels of customer service. Jet Blue currently is the nation’s 6th largest airline operating 650 flights daily (www.jetblue.com).

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Crafting & Executing Strategy: Jet Blue AirwaysHarry E. Sloan, Jr.BUS-599April 17, 2011Dr. Brian GrizzellStrayer UniversityIntroduction Since its conception in 1999, Jet Blue Airways has emerged as one of the airline industrys leaders as a low cost carrier with high levels of customer service. Jet Blue currently is the nations 6th largest airline operating 650 flights daily (www.jetblue.com). This paper will examine and discuss the key strategic factors regarding Jet Blues success that will reach and extend far beyond what the text book offers, (to stay updated with the latest and current events with Jet Blue and the ever-changing airline industry) that will focus on the following: The trends in the U.S. airline industry, Jet Blues strategic intent, Jet Blues financial objectives, Jet Blues strategic elements of cost organizational culture, and human resource practices and Jet Blues strategies for 2008 and beyond to sustaining their competitive advantage, while anticipating the rebound of the economy.The Trends in the U.S. Airline IndustryFor low-cost airlines like JetBlue to remain successful they must stay ahead of the curve, which simply means positioning themselves upon capitalizing on the current and future market trends and conditions and in the roller-coaster airlines industry; its the early bird that wins.Negotiating predetermined fuel prices into the contracts.Constantly rev

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