Long-Term-Investments

Apr 30th, 2015
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Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response

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Long-Term Investment DecisionsJohn SimpsonProfessor Lundondo MumekaManagerial Economics and GlobalizationSeptember 5, 2014Long-Term Investment Decisions1. Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in price less elastic. Provide a rationale for your response.Microwavable frozen meals like Lean Cuisine and Healthy Choice are an easy alternative and they offer an easy way to help people diet. Because of this reason, they are the two leading competitors in the low-calorie frozen, microwavable food industry. Although they have many similar features in common such as product type, nutritional value, and price; both Healthy Choice and Lean Cuisinehave suffered drops in sales as the frozen single-serve meal category continues to regress. According to Watrous[ CITATION Wat14 \l 1033 ], ConAgra, who produces Healthy Choice, is seeking to drive more profitable purchases from baby boomers, which represents over 60% of the categorys volume. She says that they are looking to come up with a more successful marketing approach which will include competitive pricing as it will figure largely into their retail strategy.Lean Cuisine which is produced by Nestle has also seen their profits fall from the reduction of the low-calorie frozen, microwavable food industry. They are seeking to improve

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