Profit-Maximization-Sally-Beauty

Apr 30th, 2015
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Strayer University
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The process by which a business decides the price and output level that returns the highest profit is referred to as “profit maximization”. There are various methods used by businesses to reach and attain their profit maximization at each level of production. The profit formula derives from total revenue minus total cost; to maximize the profit the formula of marginal revenue equaling marginal cost is based on the certainty that within a perfectly competitive market total profit will reach its maximum when marginal revenue equals marginal cost (Farnham, 2010)

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Profit Maximization within Sally Beauty Holdings, Inc.Ligia I. ZambranoStrayer UniversityThe process by which a business decides the price and output level that returns the highest profit is referred to as profit maximization. There are various methods used by businesses to reach and attain their profit maximization at each level of production. The profit formula derives from total revenue minus total cost; to maximize the profit the formula of marginal revenue equaling marginal cost is based on the certainty that within a perfectly competitive market total profit will reach its maximum when marginal revenue equals marginal cost[ CITATION Far10 \l 1033 ]Profit maximization is always top priority for businesses; in times of economic uncertainty such as now companies are looking to maximize profit on every good and service sold. Sally Beauty Holdings, Inc. (NYSE: SBH) is a worldwide specialty retailer and distributor of professional beauty product, supplies, and services with reported revenues of more than $2.6 billion annually. Through the Sally Beauty Supply and Beauty Systems Group businesses, the company sells, distributes, and services with approximately 4,000 stores, including close to 200 franchised units, throughout the United States, the United Kingdom, Canada, Puerto Rico, Mexico, Japan, Belgium, France, Ireland, Spain and Germany. Sally Beauty Supply stores offer more than 5,500 products for hair, skin, and nails through profes

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