Rally-Round-the-Trade-Name

Apr 30th, 2015
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Strayer University
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Rex Bell, a native of Texas, was sued by Starbucks back in 2006 as a result of tradename infringement. Rex Bell, created a beer called, “Starbocks” and stated that he himself came up with the name without any inspiration from Starbucks. He insisted that the name was inspired by his memory of Lone Star and Shiner Bocks suds and thus combined both of these names to create “Starbocks” beer. Starbucks attorneys argued that they could accept a name like "Bockstar Beer"; however, they insisted that Starbock is too similar to the coffee retailer's name.

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Rally Round the Trade NameStrayer University Legal 500Professor. Theresa DikeAishah TatumDecember 12, 2010Rex Bell, a native of Texas, was sued by Starbucks back in 2006 as a result of tradename infringement. Rex Bell, created a beer called, Starbocks and stated that he himself came up with the name without any inspiration from Starbucks. He insisted that the name was inspired by his memory of Lone Star and Shiner Bocks suds and thus combined both of these names to create Starbocks beer. Starbucks attorneys argued that they could accept a name like "Bockstar Beer"; however, they insisted that Starbock is too similar to the coffee retailer's name. This would confuse consumers, many of whom might perceive that Starbucks was also in the beer business. Tradename infringement is a serious offense to business owners, especially those that are extremely successful. They have spent time and money creating a positive image and generating buzz around their name to attract customers to their businesses. When another company steps in and decides to use their same name, even unintentionally it creates a conflict between these companies and can result in a loss of profits and even defamation of a positive reputation. In this video, Rally Round the Trade Name, it is clear that tradename infringement is a serious impediment to business owners who have successfully built their business from the ground up. There are various laws and protec

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