BUS 599 Section 052VA016

Apr 30th, 2015
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Strayer University
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There are three basic areas that can be used to define the corporate culture at Southwest Airlines. These areas include: compensation, management style(s), and core value(s). There are two main core values that Southwest Airlines emphasized. These core values are LUV and fun. LUV was popular that it became the company’s signature symbol and recruiting theme. The LUV theme even developed into Southwest’s word for treatment of anyone; regardless employee or customer.

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Assignment 5; Southwest AirlinesVeronica Wallace-PszoniakDr. Veronica Brown-CorbinBUS 599 Section 052VA016Strayer UniversityJune 08, 2011Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. There are three basic areas that can be used to define the corporate culture at Southwest Airlines. These areas include: compensation, management style(s), and core value(s). There are two main core values that Southwest Airlines emphasized. These core values are LUV and fun. LUV was popular that it became the companys signature symbol and recruiting theme. The LUV theme even developed into Southwests word for treatment of anyone; regardless employee or customer. Southwest expected all employees to treat each other and customers with dignity and respect at all times. The LUV theme grew with these values into the red heart on banners, posters, and other advertising. It was to be a reminder of their compassion. The fun value was incorporated in employee behavior. Southwest did various things to make employees jobs fun. The company would daily jokes/pranks. The company even sponsored parties for the employees to help boost morale. Southwest takes their values seriously. They even created a management team whose sole role is to ensure that employees are proud of the work they do and the company they work for. It is required that all managers spend at least one-third of their time with t

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