Whole-Foods-Market-Capstone-Project

Apr 30th, 2015
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Strayer University
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This paper is a holistic analysis of Whole Foods Markets. All aspects of the company will be discussed in an effort to illustrate the working parts of a business coming together in an effort to build a successful and profitable company. Lastly a discussion reviewing strategic goals, financial performance, strengths and weaknesses, pricing strategies, threats, motivational methods and last but not least ethical behaviors in business.

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Whole Foods Market Capstone ProjectNaTasha L. MaysSunday, June 10, 2012Strayer UniversityBUS599010VA016-1124-001Dr. Mary Hair CollinsAbstractThis paper is a holistic analysis of Whole Foods Markets. All aspects of the company will be discussed in an effort to illustrate the working parts of a business coming together in an effort to build a successful and profitable company. Lastly a discussion reviewing strategic goals, financial performance, strengths and weaknesses, pricing strategies, threats, motivational methods and last but not least ethical behaviors in business.Whole Foods Market is an organic whole foods supermarket chain headquartered in Austin, Texas. Whole Foods Supermarket came to being in 1978 at the hands of John Mackey and Rene Lawson. It began as SaferWay, a natural foods store. In 1980 John Mackey acquired two new partners Mark Skiles and Craig Weller. Mackey merged SaferWay with Skile's and Weller's Natural Grocery store and formed Whole Foods market. Whole Foods mission statement addresses the quality of their food but also the standards throughout their company. Whole Foods mission statement aims to make customers and employees aware of the present capabilities, customer focus, activities, and business makeup. Any and all actions are driven by Whole Foods mission and core values. Whole Foods Market has seven different core values to guide the business.Selling the highest quality natural and organic products available

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