Unit 4 Individual Project Assignment

Apr 30th, 2015
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Kaplan University
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Value Chain Analysis. The digital economy has emerged via the growth of globalization. From this expansion, ideas such as e-Commerce (electronic commerce) and e-Business (electronic business) have arose as the electronic substitute to the conventional way of conducting trade and/or business. During the past decades, e-commerce has become more and more vital for organizations globally.

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Value Chain AnalysisUnit 4 Individual Project AssignmentRichelle CooperGB570 Managing the Value ChainProfessor Dr. Rita GunzelmanKaplan UniversityMarch 4, 2014Value Chain AnalysisThe digital economy has emerged via the growth of globalization. From this expansion, ideas such as e-Commerce (electronic commerce) and e-Business (electronic business) have arose as the electronic substitute to the conventional way of conducting trade and/or business. During the past decades, e-commerce has become more and more vital for organizations globally. Today, technology is growing at a rapid pace and organizations are forced to implement new technologies. As organizations will need to modify their business strategies, e-commerce will play an important role. The industry of e-commerce includes data service companies such as Yahoo, Gmail and Google. The industry of e-commerce also includes retail service companies such as eBay and Amazon.com.Within this paper, we will analyze the value chain of Amazon.com. Based out of Seattle, Washington, Amazon ranks in the top 50 Fortune 100 companies. In 1994, Jeff Bezos launched Amazon.com. In 2000, merchants and vendors were offered Amazons finest platform of e-commerce. Amazon currently operates worldwide in countries such as Germany, France, Canada, Italy, the United Kingdom and Spain. The organization employs approximately 88,000 employees globally, approximately 2 million selling accounts, 150 active consumer accou

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