Apr 30th, 2015
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University of Cambridge
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Work on this dissertation has brought me in touch with many people who have earned my gratitude. From the staff at the British Council and Lucy Cavendish College to new-found friends and the best neighbours one can have, encouragement of each one of these wonderful individuals enabled me to spend a most fulfilling year at Cambridge.

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UNIVERSITY OF CAMBRIDGETHE JUDGE INSTITUTE OF MANAGEMENT STUDIESBrand Image and Business Reality:Ethical Practice Standards along Supply ChainsIn the Athletic Ball IndustryMANAGEMENT STUDIESMPhil DissertationSubmitted by Ambreen Waheed, MScSupervised by Dr. Jane CollierSEPTEMBER 1998Table of ContentsI. Acknowledgements3II. List of Tables4III. List of Figures4IV. Abstract5V. Working Definitions6.1.0 Introduction 1.1 Rationale71.2 The Context81.3 The Case of the Athletic Ball Industry81.4 Sialkot, Hand-stitched Balls, and Social Audits10.2.0 Theoretic Perspective2.1 Ethics in Society112.2 Ethics in Business122.3 What is an Ethical Business Organisation?152.4 Measuring Business Ethics and Social Responsibility172.5 Social Auditing and Brand Image19

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