Strategic Management

Apr 30th, 2015
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Hamline University
Course: Business and Management
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Best Buy has been the king of the Big Box consumer electronics since the mid 1990’s, operating over 1100 stores and bringing in over $50B in revenue annually. Best Buy lost $1.2 B last year. Ouch! Many of its competitors went bankrupt in recent years and are gone. The environment changed. People are buying more items from low cost competitors like Wal-Mart, or on-line competitors that are lower cost –like

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sStrategic ManagementTeacher : Silviana OlinschiStudent : Dina CojocariContent1.Introduction2.Analysis of External Environment 2.2.Industry/Market Trends 2.3.Competitive Trends 2.4.Technological Trends 2.5.Economic Trends 2.6.Political, Legal, and Regulatory Trends 2.7.Lifestyle, Demographic, and Cultural Trends3.Analysis of the Customer Environment4.Target Markets5.SWOT Analysis 5.1.Internal Strengths 5.2.Internal Weaknesses 5.3. External Opportunities 5.4. External Threats6.Issues Analysis7.Marketing Goals and Objectives 7.1. Marketing Goals 7.2. Marketing Objectives8.Marketing Implementation9.Marketing Strategies 9.1.Target Market10. Primary Market11.Secondary Market 11.1. Strategy Statement12.Position Statement13.Value Proposition Introduction Founded in 1969, Red Robin currently has over 450 locations across the United States andCanada. Red Robin is also currently expanding its locations among the southern region of the United States and from coast to coast. Red Robin currently has two locations within the Tampa Bay area, located at Wiregrass Mall and Citrus Park Town center. Red Robin offers their gourmet burger and menu items to their valued target market of family household consumers. A key issue for Red Robin is its competitors that already have an established client base in our target market such as Beef O Bradys and Chi

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