Marketing Research

Apr 30th, 2015
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Recently UiTM has provided parking spaces for students at certain lots such as at the marching field (padang kawad), parking zone in front of the Faculty of Engineering and Mawar lot area. Yet, the students don’t make full use of the parking instead, they park at the restricted area such staff parking, visitor, faculty area which makes the situation crowded.

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Marketing ResearchTITLE : A STUDY ON THE STUDENTS PARKING FACILITIES PROVIDED BY UITM SHAH ALAMProblem StatementRecently UiTM has provided parking spaces for students at certain lots such as at the marching field (padang kawad), parking zone in front of the Faculty of Engineering and Mawar lot area. Yet, the students dont make full use of the parking instead, they park at the restricted area such staff parking, visitor, faculty area which makes the situation crowded.Research Objectives1. To identify the preferences of the students park at the restricted area.2. To explore whether the parking provided by UiTM is insufficient.3. To explain the attitudes and behaviours of the students that park at the restricted area.Research Questions1. What makes them prefer to park at the restricted area?2. Does UiTM provides sufficient and convenient parking area at every faculty?3. Why the students still disobey the rules even though they knew they are restricted or had been summoned?Scope of the studiesThis will be the students who have their own transportation in UiTM Shah Alam. We prefer to use students from Faculty of Communication and Media studies since they have the limited space parking area in a result making the situation crowded. This will be an advantage for us to understand easier why the issue is happening. Plus, the students here are much open minded and out-spoken whenever we talk to them.Methodology1. Location of the study.The location

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