Marketing Strategy of Mba-Itb

May 1st, 2015
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Professor Robert J. Dolan prepared “Note of Marketing Strategy” – Harvard Business School, describe five majors areas of analysis underlie marketing decision making as 5 C’s: Customer, Company, Competitor, Collaborator and Context.

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Marketing Strategy of Mba-ItbAPPLYING MARKETING STRATEGY AT MBA ITB JAKARTAI. Conduct the 5Cs Analysis at MBA ITB JakartaProfessor Robert J. Dolan prepared Note of Marketing Strategy Harvard Business School, describe five majors areas of analysis underlie marketing decision making as 5 Cs: Customer, Company, Competitor, Collaborator and Context. In conducting the 5Cs at MBA ITB Jakarta will describe as follow:a. Customer (What needs do we seek to satisfy)In answers.com on question Why MBA? mentioned that its degree designed to give you the ability to develop your career to its fullest potential, at an accelerate pace. This answer will describe the customers for MBA ITB will be the executive that has a working experienced in company and intend to develop the career. I will mark experienced worker as career swtichers.Entrepreneurs, The others customers that also fit for MBA ITB programme, why the entrepreneurs need MBA? the opportunity to build and develop the disciplinary business skills that one would typically learn on an MBA but, over and above that, students will be required to integrate and apply these skills in an entrepreneurial setting which we hope will put each of our graduates on the fast-track to fulfilling their entrepreneurial ambitions. Covering every aspect an entrepreneur needs to create a sustainable business, the Entrepreneurship MBA enables you to integrate different skills, disciplines and perspectives to identi

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