Assignment 3 Part C Your Marketing Plan- Mountain Rider’s Marketing Plan

May 5th, 2015
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Assignment 3 Part C Your Marketing Plan- Mountain Riders Marketing PlanFrom the start of this course, you have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part C of your marketing plan. You are required to submit a marketing plan for a hypothetical product-based company. Your plan must include the company's social media strategy, and information collected from Steps 6-7 of the Interactive Marketing Plan, located in the course shell. Note: Some elements may not be covered in the Interactive Marketing Plan and will require additional research.1.Develop the company's branding, pricing, and distribution strategy.2.Provide the following marketing strategy information:a.Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses.b.Develop the differentiation strategy in relation to the closest competitor.c.Establish whether the company's intention is to be a leader or follower within the industry.d.Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company's marketing strategy.e.Discuss the marketing research tools that you used in your marketing strategy.3.Construct an implementation strategy for your hypothetical company in which you specify the essential activities and responsibilities. Includ

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