Applied Ict

May 5th, 2015
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This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’ meeting before marking began, which would have considered the acceptability of alternative answers.

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Applied IctUNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONSGCE Advanced Subsidiary Level and GCE Advanced LevelMARK SCHEME for the May/June 2012 question paper for the guidance of teachers9713 APPLIED INFORMATION AND COMMUNICATION TECHNOLOGY9713/12 Paper 1 (Written A), maximum raw mark 80This mark scheme is published as an aid to teachers and candidates, to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners' meeting before marking began, which would have considered the acceptability of alternative answers. Mark schemes must be read in conjunction with the question papers and the report on the examination.- Cambridge will not enter into discussions or correspondence in connection with these mark schemes.Cambridge is publishing the mark schemes for the May/June 2012 question papers for most IGCSE, GCE Advanced Level and Advanced Subsidiary Level syllabuses and some Ordinary Level syllabuses.Page 2 1Mark Scheme: Teachers' version GCE AS/A LEVEL - May/June 2012Syllabus 9713Paper 12Three from: Can be sure all targeted customers are reached/not everybody will see the website It is more personal so will attract customers It is more interactive/questions can be answered immediately Can see immediately how successful advertising campaign is/know reasonably accurately how many customers they will have Easier to pe

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