Consumer Behaviour Towards Lakme

May 5th, 2015
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At the outset I would like to express my gratitude to Dr. Subir Kumar Sarkar, H.O.D, Electronics and communication engineering, Jadavpur University, Kolkata for providing all the resources and amenities required throughout the life of the project.

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Consumer Behaviour Towards LakmeACKNOWLEDGEMENTAt the outset I would like to express my gratitude to Dr. Subir Kumar Sarkar, H.O.D, Electronics and communication engineering, Jadavpur University, Kolkata for providing all the resources and amenities required throughout the life of the project. I would like to extend my thanks to Prof. Ananda Sankar Chowdhary, under whose expert supervision, professional guidance and his valuable insights on the subject which helped me in collecting the information to a great extent. I am equally thankful to all my friends who helped me to collect the required data and plan the report. Throughout the writing of this report my parents stood by me and I am extremely grateful to them.INTRODUCTIONHierarchical clustering algorithm are of different philosophy from the other algorithms. Specifically, instead of producing a single clustering, they produces a hierarchy of clusterings. This kind of algorithm is usually found in social sciences & biological taxonomy. In addition, they have been used in many other fields, including modern biology, medicine, and archaeology. In this section, the hierarchical clustering algorithm is used for large data set.CLUSTERING :-Clustering is one of the most primitive mental activities of humans, used to handle the huge amount of information they receive everyday. Processing every piece of information as a single entity would be impossible. Thus human tend to categorize entities into clusters. Each clu

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