Globalization1

May 5th, 2015
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How does marketing strategy link with global strategy? Within such a vast and broad subject such as marketing strategy, there are numerous links that can be made between the topic and global strategy. But picking up on the basic prescriptive and emergent distinction, there are two particular routes that are worth highlighting.

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Globalization [pic]QUESTION NO 6.3How does marketing strategy link with global strategy?Within such a vast and broad subject such as marketing strategy, there are numerous links that can be made between the topic and global strategy. But picking up on the basic prescriptive and emergent distinction, there are two particular routes that are worth highlighting:Expansion Method Matrix - linking prescriptive strategy with global strategyThis distinguishes between what happensinsidethe company - such as exporting or overseas manufacture - and what happensoutsidethe compan

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