Seagram building

May 5th, 2015
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During the mid 1950’s, the Joseph E. Seagram and Sons Corporation began planning the construction of its own building in anticipation of its hundredth anniversary.

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Seagram BuildingDuring the mid 1950s, the Joseph E. Seagram and Sons Corporation began planning the construction of its own building in anticipation of its hundredth anniversary. The Director of Planning, Phyllis Lambert, commissioned Mies van der Rohe with the task of designing a building that held architectural merit while at the same time adhering to the strict local zoning laws and the practicality of office/rental space. The resulting masterpiece, The Seagram Building, represents the quintessence of Mies direction in architecture in his appreciation for the simplicity of art as a result of technology, the free form plan of the architectural promenade, the relationship between interior and exterior elements, the manipulation of perception with various elements, and lastly, the attention given to classical traits.One of the defining traits of Mies is his reasoning for architecture as a product of technology and structure, and this is overwhelming evident on the skeleton and skin exterior faade of The Seagram Building. Mies relished in the beauty of architecture developed from pure structural forms. Fritz Neumeyer puts this concept in an analogy in his book t

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