Market Analysis Summary Market Segmentation

May 6th, 2015
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Market Analysis Summary Within the last three years there has been a proliferation of broadband Internet connections. With so many people enjoying fast connections at work, they are no longer willing to deal with a dial-up connection at home

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Market Analysis SummaryWithin the last three years there has been a proliferation of broadband Internet connections. With so many people enjoying fast connections at work, they are no longer willing to deal with a dial-up connection at home. With the advent of Wi-fi technology, customers can now enjoy a fast connection without having to lay expensive cables since the signal is sent via radio waves. The targeted market segments are: students, professionals, techies.4.1 Market SegmentationThe market can be segmented into three distinct groups:Students: these are people currently in academia and are accustomed to fast connections and are willing to pay for it. This group uses the Internet the most, whether they are trading MP3s or downloading videos.Professionals: this group conducts a fair amount of business over the Internet, whether banking, e-commerce, or communications.Techies

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