Advertising

May 18th, 2016
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The purpose of this assignment is to assess your ability to apply theory and models to advertising activities and evaluate the effectiveness of the advertising activities. Analyse an advertising campaign for any product or services. This can be based on an existing or previous campaign. Detail the rationale for the campaign strategy and critically evaluate why the campaign will be effective by reference to advertising theory. Structure and areas of importance: Introduction – information relating to the firm and industry/market Campaign strategy - rationale Evaluation of the campaign - application of advertising concepts & framework Recommendations/conclusion

Word Count: 2929
Showing Page: 1/11
Running head: ADVERTISEMENT ACTIVITIESAdvertisement activities for Coca-Cola CompanyStudents nameInstitution AffiliationDate of submission1COCA COLA ADVERTISNG2Advertising is a key aspect in the advance of globalization. For brands around the world,advertising and market strategy are what differentiates their products in the consumers mindsand set the specific brand apart from the others. An individual attitude towards advertising is thepredisposition to react to different forms of the awareness of products. Attitude greatly variesfrom state to another, and even between different villages, cultural and belief systems.Multinational corporations adopt similar advertising strategies in the varied countries. Theirassumption is that the strategies will be universally applicable to all the countries and will ensurepenetration to the specific markets. It is equally important to understand the advertising strategiesof notable corporations like Coca-Cola to gain insight in the international advertising strategies.Coca-Cola Company is a multinational company whose headquarters are based in Atlanta,Georgia in the United States of America. It specializes in the manufacture of beverages that arenormally carbonated as a preservation approach, and the can stay in good condition for a while.The companies manufacture retails and markets the beverage products. It is the most popularbeverage company in the whole world whose tracks its origin back in the 1886 a

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