UMUC MKT301 WEEK 7 QUIZ LATEST 2015 DECEMBER

May 19th, 2016
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Question Question 1 (1 point) How does Integrated Marketing Communications techniques add value for customers? Question 1 options: IMC integrates all of the product features and benefits into a compelling message. IMC identifies the basis for the sale to the right target market. IMC creates a visually exciting and compelling message that can be used in both advertising and public relations. IMC delivers a clear, consistent, and compelling message about the offering that consumers can understand however they are exposesd to the message. Question 2 (1 point) Mobile marketing means _______. Question 2 options: communicating messages that are designed to be received wherever a customer might be located. communicating messages that can have multiple meanings depending on the receiver. communicating messages on billboards seen by the target market on their way to work. communicating messages via cell phones or other mobile devices. Question 3 (1 point) Which of the following is NOT part of th

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UMUC MKT301 WEEK 7 QUIZ LATEST 2015 DECEMBERQuestionQuestion 1 (1 point)How does Integrated Marketing Communications techniques add value for customers?Question 1 options:IMC integrates all of the product features and benefits into a compelling message.IMC identifies the basis for the sale to the right target market.IMC creates a visually exciting and compelling message that can be used in both advertising andpublic relations.IMC delivers a clear, consistent, and compelling message about the offering that consumers canunderstand however they are exposesd to the message.Question 2 (1 point)Mobile marketing means _______.Question 2 options:communicating messages that are designed to be received wherever a customer might be located.communicating messages that can have multiple meanings depending on the receiver.communicating messages on billboards seen by the target market on their way to work.communicating messages via cell phones or other mobile devices.Question 3 (1 point)Which of the following is NOT part of the promotion mix?Question 3 options:personal sellingpromotion objectivessales promotionpublic relationsQuestion 4 (1 point)What is the difference between push and pull promotion strategies?Question 4 options:The choice of a push or pull strategy depends on the manufacturer.A push strategy is more aggressive than a pull strategy.The choice between push or pull strategy depends on the marketing communications budget.Push is communication aim

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