Marketing Strategy Analysis for the Coca-Cola Company

May 25th, 2016
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Marketing Strategy Analysis for the Coca-Cola Company

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Running head: MARKETING STRATEGY ANALYSIS FOR THE COCA-COLA COMPANYMarketing Strategy Analysis for the Coca-Cola CompanyStudents NameUniversity Affiliation1MARKETING STRATEGY ANALYSIS FOR THE COCA-COLA COMPANYMarketing Strategy Analysis for the Coca-Cola CompanyIntroductionThe Coca-Cola Company was founded in the year 1886 and has its headquarters inAtlanta, Georgia. It is the largest beverage producing company in the world. It manufactures thendistributes different nonalcoholic beverages around the globe. The Company gives its trademarksand technologies licenses to suppliers and even the third parties. The Company has a strongportfolio of brands in the industry dealing with nonalcoholic beverage. The company offers itsproducts in a network of controlled distribution and bottling or company-owned operators. It alsooffers the products through wholesalers, retailers, distributors, and bottling partners who areindependent. The company together with its bottling partners is dedicated to achieving aroadmap for increasing the system revenues by double before the year 2020. The company isalso focused on some key areas which include; profit, people, partners, portfolio and planet. Itnow features twenty brands generating at least $1 billion USD in retail sales annually.The Consumption Area that Coca-Cola Company OffersThe Coca-Cola primarily offers still and sparkling beverages. It refreshes its consumerswith at least 500 still and sparkling brands. The sp

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