Snap Fitness Marketing Strategy Plan

May 29th, 2016
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Snap Fitness Marketing Strategy Plan

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1Snap Fitness Marketing Strategy PlanNameCourseTutorInstitutionDate2Snap Fitness is a health and fitness club which was founded in 2003 by Peter Taunton.The organization operates through franchising and its headquarters are in Chanhassen,Minnesota. Predominantly, the company has specialized in smaller fitness gyms unlike theircompetitors and has over 1500 locations which operate on a 24 hours system. To be moreprecise, the company operates in Canada, Mexico, India, United Kingdom, New Zealand,Australia and 48 states in the US (Wood, 2012). Over the years, Snap fitness organization hascontinued expanding and as a result, the company was ranked in Entrepreneur magazinesFranchise 500 in 2008. Moreover, the companys founder, Peter Taunton was named as theEntrepreneur of the year in 2010 on account of his outstanding. However, the companysbusiness model has got various shortcomings that prevent it from attaining optimum results asexpected. Therefore, the following essay will design a future marketing plan for Snap Fitnessthat will deal with the inadequacies. It will fast outline its objectives, show how this objectivescan be attained using the 7 Ps

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