Final Paper Bus 330 Principle of Marketing

May 30th, 2016
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Cornell University
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Final paper Bus330 Principle of Marketing Pin It Final Paper Bus 330 Principle of Marketing Focus of the Final Paper The Final Paper should demonstrate an understanding of the materials (texts, assignments, and discussions) covered in this course. Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and the knowledge you have acquired throughout this course and address the following in your Final Paper: Describe the product you selected in terms of the four utilities of customer value. Identify the product’s target market at home and in your stated foreign market. Indicate the competition of the product category in both home and foreign markets. Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market. Discuss the major environmental facts and trends in the foreig

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1Running Head: PRINCIPLE OF MARKETINGPrinciple of marketingStudents NameCourse name and numberInstructors nameUniversity AffiliationDate submitted2PRINCIPLE OF MARKETINGOverviewMany companies have experienced a number of challenges since the great depression,because of the credit crunch. Within a short duration, the punishing stock market and thedysfunctional credit market brought the most prosperous institutions to their knees. In aneffort to achieve stability in credit markets and prevent further economic meltdown, thesecompanies have pumped liquidity into the system and have since taken on direct capitalinvestments. The aim of this paper is to do an economic analysis on a realistic product of anexisting industry and subsequently analyze its market structure and elasticity of demand. Thecompany in question is referred to as XYZ and will be dealing in production of oil.Utilities of customer value.1.FormForm refers to the product or service you offer your customers. Your marketing teamcarries out research into customer needs to develop a specification for a product or service.Your product development team can then develop a product or service that meets customersneeds and provides your customers with important business benefits such as lower costs,improved productivity, easier installation or stronger competitive advantage. Your marketingteam is creating utility by transforming customers needs into product or services that deliverad

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