My Bank week 9b

May 31st, 2016
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Everest University - North Orlando
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Public Relations. Fady Sahhar. Business. Week 9b. MAR3310.

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My Bank1JKPublic RelationsInstructor Fady SahharSeptember 16, 2015My BankMy Bank2Assume that you are the PR director of a local regional bank. The bank is launching newchecking and savings programs to Hispanic families in the area; Spanish is their primarylanguage. What communications channels and media might you select to reach this targetaudience? Why did you choose these? What other considerations must be part of your PRplan?Some communications channels and media that I might select to reach the target audiencewould be online pop-up ads, information on sites like facebook, twitter, Youtube, tumblr, andmany others. They could use texting or phone calling to also reach their targets. And I would useTV and make commercials and even put the information in newspapers, letters in the mail,emails, or brochures that can be passed out in stores. And the biggest form would be to put up aroad sign where drivers can pass by and see it, especially newcomers. I chose all of thesebecause they are all effective ways to reach Hispanic families in the area. I would want toconsider having everything in both English and Spanish also because they might have a languagepref

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