Smoking. week 11a

May 31st, 2016
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Public Relations. Week 11a. Business. MAR3310.

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Smoking1JKPublic RelationsInstructor Fady SahharOctober 2, 2015SmokingSmoking2I chose the campaign to encourage people to quit smoking. The campaigns like this oneprobably failed in other countries or cultures because of limited funding, different lifestyles andbeliefs, and maybe even limited medical/healthcare facilities. It takes money to promote acampaign to the public, like TV ads, computer ads, newspaper ads, etc. Other countries orcultures dont use social media as much as we do. Also, a lot of other places are trying to get bantobacco usage by also trying to legalize marijuana smoking, which is just as bad for your lungsand is some form of smoking. The elements of a successful PR campaign that were missing are:Choosing the appropriate tools to tell their storyContinually updating their media listMaking it personalEach campaign cou

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