Crisis. week 12b

May 31st, 2016
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Public Relations. Week 12b. Business. Crisis.

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Crisis1JKPublic RelationsInstructor Fady SahharOctober 4, 2015CrisisCrisis2I am a PR professional and have received information regarding a possible crisis. Someplans I will make now to ward off the crisis will be:Be proactiveImmediately communicate with stakeholdersCommunicate a planCommunicate with everyone what happened and whats being done about itTell the truth and answer questionsDont tell too muchDont tell too littleRespond quicklyTalk to the publicHave a written statement availableEnsure my employees dont talk to the press without permissionPublicly apologizeKeep everyone updated about whats being done to fix the crisisIf I think that the crisis can be prevented I can:Use social media to update the publicHave a back-up plan if a crisis does occurAlways tell the truthContinuous monitoringFeedback surveyingTreat all small issues like a big issueCrisis3Make the ethical choiceBe transparentAlways be responsiveCrisis4ReferenceNewsom, D., Turk, J., & Kruckeberg, D. (2013), This is PR:

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