BUS 475: STRATEGIC PLAN PART 3: BALANCED SCORECARD AND COMMUNICATION PLAN

May 31st, 2016
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Write a 1,050- to 1,400-word strategic objectives summary. Include your balanced scorecard and its impact on all stakeholders, and the communication plan. Identify key trends, assumptions, and risks in the context of your final business model. Develop the strategic objectives for your new division of the existing business in a balanced scorecard format in the context of key trends, assumptions, and risks. The strategic objectives are measures of attaining your vision and mission. As you develop them, consider the vision, mission, and values for your business and the outcomes of your SWOT analysis and supply chain analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives: • Shareholder Value or Financial Perspective, which includes strategic objectives in areas such as: o Market share o Revenues and costs o Profitability o Competitive position • Customer Value Perspective, which includes strategic objectives in areas such as: o Cus

Word Count: 1853
Showing Page: 1/9
Running Head: Balanced Scorecard and Communication PlanTitle:Course Name:Topic Name:Professors Name:Student Name:Date:Running Head: Balanced Scorecard and Communication PlanBalanced ScorecardThe Balanced Scorecard has become an important management tool associated with bestpractices. It is a set of financial and non-financial assess about a companys success features. Itreflects the core of the organizations value-creating actions. While initially adopted by bigorganizations, it relates to any size of organizations or sector. For achieving great results smallbusinesses are embracing the balanced scorecard process (Kaplan & Norton, 1992). The conceptof balanced scorecard has enjoyed major success since its initiation and it was accepted by 80percent of big American companies as of 2005, and making it the nation's most acceptedmanagement tool for increasing business performance. It is more consistent with many usualperformance improvement plans started by companies, such as cross-functional teamwork,constant improvement, or customer-supplier partnering (Kaplan & Norton, 1992). Importantlybasic balanced scorecard asks managers to analysis their business from four special perspectivesi.e innovation and learning perspective, internal business perspective, customer perspective, andthe shareholder or financial perspective. These perspectives are most appropriate to all types ofbusinesses.Green Cab Company present all-hybrid fleet for courier and

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