UMUC MRKT310 WEEK 1 QUIZ LATEST 2015

Jun 2nd, 2016
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Question Question 1 Which of the following definitions of marketing most accurately reflects the definition of the American Marketing Association? 1) Marketing is a process of producing maximum profits. 2) Marketing is a social and managerial process by which individuals and organizations obtain what they want and need. 3) Marketing is the creation of value for customers who then are able to buy what they need and want, when and where they want. 4) Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. View Feedback Question 2 Why can't the term marketing be used to refer to advertising activities performed by a marketer? 1) Because advertising is not one of many marketing communications tools 2) Because marketing is a much broader, strategic discipline and advertising is only one part of the communication function of marketing 3) Because adverti

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UMUC MRKT310 week 1 quiz latest 2015Report this Question as InappropriateQuestionQuestion 1Which of the following definitions of marketing most accurately reflects the definition of theAmerican Marketing Association?1) Marketing is a process of producing maximum profits.2) Marketing is a social and managerial process by which individuals and organizations obtainwhat they want and need.3) Marketing is the creation of value for customers who then are able to buy what they need andwant, when and where they want.4) Marketing is the activity, set of institutions, and processes for creating, communicating,delivering and exchanging offerings that have value for customers, clients, partners and societyat large.View FeedbackQuestion 2Why can't the term marketing be used to refer to advertising activities performed by a marketer?1) Because advertising is not one of many marketing communications tools2) Because marketing is a much broader, strategic discipline and advertising is only one part ofthe communication function of marketing3) Because advertising is commonly used interchangeably with the term marketing byprofessional marketers4) Because without advertising it won't matter what the company markets because no one willknow about itView FeedbackQuestion 3How do marketers ensure customers can find offerings?1) By ensuring their products are offered on the internet2) By ensuring they developed supply chains that are designed to deliver the right product t

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