UMUC MRKT310 / UMUC MRKT310 Week 2 Quiz 2015

Jun 2nd, 2016
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Question Question 1 What are the essential and effective components of customer empowerment? 1) A customer relationship management program that ensures needs of MVC's are being met better than other customers 2) Encouraging customers to complain about products to online customer communities and the company 3) Referring customers to competitors in order to price compare 4) Enabling customers to participate in the design of current and future products and provide feedback View Feedback Question 2 What is the purpose of influencer marketing? 1) Posting signs in a store to influence purchase decisions at the point of sale 2) Key corporate officers infuencing the daily management of frontline employees 3) Targeting people known to influence others who may be potential customers 4) Using influencial celebrities for disinformation campaigns against competitors View Feedback Question 3 When does a consumer become a customer? 1) When a consumer buys a product or service for the first time 2) When

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UMUC MRKT310 week 2 quiz latest 2015Report this Question as InappropriateQuestionQuestion 1What are the essential and effective components of customer empowerment?1) A customer relationship management program that ensures needs of MVC's are being metbetter than other customers2) Encouraging customers to complain about products to online customer communities and thecompany3) Referring customers to competitors in order to price compare4) Enabling customers to participate in the design of current and future products and providefeedbackView FeedbackQuestion 2What is the purpose of influencer marketing?1) Posting signs in a store to influence purchase decisions at the point of sale2) Key corporate officers infuencing the daily management of frontline employees3) Targeting people known to influence others who may be potential customers4) Using influencial celebrities for disinformation campaigns against competitorsView FeedbackQuestion 3When does a consumer become a customer?1) When a consumer buys a product or service for the first time2) When the consumer wishes he could buy the product3) While a person stands in line to buy a product4) When the consumer acknowledges a need for a product or service that he wants to fillView FeedbackQuestion 4What might be a most favorable outcome of viral marketing?1) A company's message is spread widely through a community by word of mouth.2) Customers post negative assessments on product review websites.3) Comput

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