UMUC MRKT310 week 3 quiz latest 2015

Jun 2nd, 2016
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Question Question 1 Why is it important for marketers to understand consumer behavior theories? 1) Because in addition to marketing stimuli, the consumer has other stimuli they bring to their decision-making processes 2) Because marketers need to develop strategies for each of the consumer behavior factors 3) Because they may be able to manipulate consumers into purchasing their products 4) Because consumers are all different and need different products and services View Feedback Question 2 Which of the following stimuli can a marketer control? 1) The price of an offering. 2) A consumer's relationship with a brand 3) When a consumer purchases a product or service offering 4) The consumer's social class View Feedback Question 3 How can a marketer influence the decision of a consumer who identifies with the upper social class? 1) By only selling through the internet 2) By ensuring a reasonable price for the product 3) By appealing to their need for exclusivity by limiting distribution to

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UMUC MRKT310 week 3 quiz latest 2015QuestionQuestion 1Why is it important for marketers to understand consumer behavior theories?1) Because in addition to marketing stimuli, the consumer has other stimuli they bring to theirdecision-making processes2) Because marketers need to develop strategies for each of the consumer behavior factors3) Because they may be able to manipulate consumers into purchasing their products4) Because consumers are all different and need different products and servicesView FeedbackQuestion 2Which of the following stimuli can a marketer control?1) The price of an offering.2) A consumer's relationship with a brand3) When a consumer purchases a product or service offering4) The consumer's social classView FeedbackQuestion 3How can a marketer influence the decision of a consumer who identifies with the upper socialclass?1) By only selling through the internet2) By ensuring a reasonable price for the product3) By appealing to their need for exclusivity by limiting distribution to only one exclusiveretailer4) By widely advertising in major urban newspapersView FeedbackQuestion 4The consumer purchase process begins when:1) the manufacturer promotes the availability of the product.2) the consumer surfs the internet looking for information on a particular product or service.3) a consumer sees an ad for something he wants on TV.4) the consumer identifies a need he wants to fill and has the resources to do so.View FeedbackQuesti

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