UMUC MRKT310 WEEK 4 QUIZ LATEST 2015

Jun 2nd, 2016
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Question Question 1 Target marketing may also be considered as ________. 1) wide blasts of media messages 2) shotgun marketing 3) undifferentiated marketing 4) differentiated marketing View Feedback Question 2 If you were describing a market for farm equipment, which segmentation basis would be the primary descriptor of the market segment? 1) demographic 2) behavioral 3) psychographic 4) geographic View Feedback Question 3 What kind of information would be considered in demographic segmentation? 1) nationality, social class, job title 2) location, longevity, language 3) age, income, gender 4) intelligence, maturity, stability View Feedback Question 4 What are the common characteristics of a family life cycle? 1) A family's transportation preferences 2) The ups and downs a family faces over the cousre of a single year 3) The age range of a family 4) The stages a family goes through over time and the effects of these stages on their buying behavior View Feedback Question 5 Does a customer'

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UMUC MRKT310 week 4 quiz latest 2015Report this Question as InappropriateQuestionQuestion 1Target marketing may also be considered as ________.1) wide blasts of media messages2) shotgun marketing3) undifferentiated marketing4) differentiated marketingView FeedbackQuestion 2If you were describing a market for farm equipment, which segmentation basis would be theprimary descriptor of the market segment?1) demographic2) behavioral3) psychographic4) geographicView FeedbackQuestion 3What kind of information would be considered in demographic segmentation?1) nationality, social class, job title2) location, longevity, language3) age, income, gender4) intelligence, maturity, stabilityView FeedbackQuestion 4What are the common characteristics of a family life cycle?1) A family's transportation preferences2) The ups and downs a family faces over the cousre of a single year3) The age range of a family4) The stages a family goes through over time and the effects of these stages on their buyingbehaviorView FeedbackQuestion 5Does a customer's ethnicity impact buying decisions?1) Consumer diversity is a social rather than a marketing concern.2) Ethnicity has a large impact on purchasing decisions.3) Ethnicity has a minor impact on purchasing decisions.4) Ethnicity has no impact on purchasing decisions.View FeedbackQuestion 6Psychographic segmentation deals with which customer characteristics?1) Addictions, avoidances, angtagonisms2) Neuroses, ps

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