UMUC MRKT310 WEEK 5 QUIZ LATEST 2015

Jun 2nd, 2016
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Question Question 1 There are four levels of a product: core, tangible, augmented, and promised Which of the following represents an intangible product? 1) A new projector screen TV for teens to share with their friends 2) An outdoor kitchen to improve the value and appearance of a home 3) Life insurance with a high premium and high cash value after 20 years 4) A new Range Rover for its unique styling and brand name View Feedback Question 2 What is the advantage of a service-dominated approach to products? 1) Because everything today is essentially a service 2) Because it integrates the product, price, and service dimensions of an offering 3) Because you don't have to be concerned with tangible benefits 4) Because services are more dominant today that pure goods. View Feedback Question 3 Which stages are part of the product life cycle? 1) Early maturity, late maturity, demarket 2) Product development, product testing and launch 3) Introduction, launch, demarketing 4) Growth, maturity, de

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UMUC MRKT310 week 5 quiz latest 2015Report this Question as InappropriateQuestionQuestion 1There are four levels of a product: core, tangible, augmented, and promised Which of thefollowing represents an intangible product?1) A new projector screen TV for teens to share with their friends2) An outdoor kitchen to improve the value and appearance of a home3) Life insurance with a high premium and high cash value after 20 years4) A new Range Rover for its unique styling and brand nameView FeedbackQuestion 2What is the advantage of a service-dominated approach to products?1) Because everything today is essentially a service2) Because it integrates the product, price, and service dimensions of an offering3) Because you don't have to be concerned with tangible benefits4) Because services are more dominant today that pure goods.View FeedbackQuestion 3Which stages are part of the product life cycle?1) Early maturity, late maturity, demarket2) Product development, product testing and launch3) Introduction, launch, demarketing4) Growth, maturity, declineView FeedbackQuestion 4The product line is a group of related offerings. Which answer does NOT explain the definit

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