BUS 599 Week 3 Assignment 1 Yahoo and Amazon Building a Competitive Advantage Paper

Jun 7th, 2016
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BUS 599 Week 3 Assignment 1 Yahoo and Amazon Building a Competitive Advantage Paper Assignment 1: Yahoo and Amazon: Building a Competitive Advantage. Both cases are attached. Unfortunately, there are two pdf files uploaded per case. Original work, PLEASE, with searchable references. No plagiarism. Review Case 21 “How Amazon.com became the leading online retailer by 2011”, and Case 23 “Is Yahoo!’s business model working in 2011?” located in the textbook to complete this assignment. Write a six to eight (6-8) page paper in which you: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, and determine the core business of each. 2. Determine the key strategic differences that have impacted the relative success of both Amazon.com and Yahoo.com. Provide two (2) specific examples of such strategic differences to support the response. 3. Compare and contrast the approach to strategic planning that each company has pursued in order to achieve a competitive advantage. Focus spe

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Yahoo and Amazon: Building a Competitive AdvantageAssignment 1: Yahoo and Amazon: Building a Competitive Advantage. Both cases are attached. Unfortunately,there are two pdf files uploaded per case. Original work, PLEASE, with searchable references. No plagiarism.Review Case 21 How Amazon.com became the leading online retailer by 2011, and Case 23 Is Yahoo!sbusiness model working in 2011? located in the textbook to complete this assignment. Write a six to eight (6-8)page paper in which you: 1. Describe, in brief, the histories of both of Amazon.com and Yahoo.com, anddetermine the core business of each. 2. Determine the key strategic differences that have impacted the relativesuccess of both Amazon.com and Yahoo.com. Provide two (2) specific examples of such strategic differences tosupport the response. 3. Compare and contrast the approach to strategic planning that each company haspursued in order to achieve a competitive advantage. Focus specifically on both intended and emergentstrategies. 4. Analyze the manner in which each companys distinctive competencies help to shape the strategiesthat each company pursues. Provide a rationale to support the response. 5. Recommend one (1) functional levelstrategy for each company which prescribes the essential ways in which each may achieve superior efficiency,quality, innovation, and customer responsiveness. Provide a rationale to support the response. 6. Use at leastthree (3) quality references. Note: W

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