BUS 599 Week 9 Assignment 3 A New Strategy for Kodak Paper

Jun 7th, 2016
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BUS 599 Week 9 Assignment 3 A New Strategy for Kodak Paper Assignment 3: A New Strategy for Kodak Due Week 9 and worth 300 points Review Case 28 “The rise and fall of Eastman Kodak: Will it survive beyond 2012?” located in the textbook. Assume that you have been hired by Kodak as a business consultant to recommend a new corporate-level strategy for the company to improve declining sales, increase profitability, and expand the company to the Cloud service industry. Write a five to seven (5-7) page paper in which you: 1. Establish five (5) key objectives for Eastman Kodak that encompasses the operational, financial, human resource aspects of the business. Next, argue that each of the established objectives is essential to the success of the company within the Cloud service industry. 2. Analyze Kodak’s horizontal and vertical integration strategy and determine the corporate level strategy that is more appropriate for the company to establish a competitive advantage in the Cloud service indu

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A New Strategy for KodakTitle:Course Name:Topic Name:Professors Name:Student Name:Date:A New Strategy for KodakIntroductionEastman Kodak Company founded by George Eastman in 1889, Rochester, New York. It isAmerican photographic equipment, imaging, and Services Company and the company hasalways operated four industries i.e health imaging, graphic communication, film imaging andcommercial imagining (Barry D & M Elmes, 1997). Though the company operated fourindustries it has always well known for their main focus on high tech camera technologyincluding film based technology. This research paper explain about the current strategies of theKodak, and the rise and fall of the company. Also this paper provide a strategic plan to align itselements to the vision and mission statement of the organization, implement a plan with theorganizations goals to continue to work towards a successful futureEstablish five (5) key objectives for Eastman Kodak that encompasses the operational,financial, human resource aspects of the business. Next, argue that each of the establishedobjectives is essential to the success of the company within the Cloud service industryEastman Kodak Company established many objectives that are important in attaining a usefuladvantage in the competitive cloud industry. The company mainly aimed at sustaining the frontin high technological developments. The industry of cloud service industry has seen thematerialization of new high technologie

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