Global economic environment and marketing

Jun 11th, 2016
Studypool Tutor
Price: $5 USD

Tutor description

Business and Economics

Word Count: 3503
Showing Page: 1/18
1GLOBAL ECONOMIC ENVIRONMENT AND MARKETINGNameInstitutionCourseDate2EXECUTIVE SUMMARYThis document is an analysis of the marketing plan of Jian Kang Labo care as itplans on entering the Singaporean market. The paper has examined the internal andexternal analysis of Jian Kang as well as come up with strategies that the company canuse to enter the Singaporean market. A brief description of the company has beeninclude together with the vision and mission of the company. In the external analysissection the paper examines the external environment in Singapore using the PESTLEanalysis and Porters Five Forces model. The internal analysis section includes anoverview of the companys internal environment with a SWOT analysis to determine thestrengths, weaknesses, opportunities and threats facing Jian Kang. Finally, the paperhas looked at what Jian Kang should consider in entering the Singaporean market andhow the strategies mentioned should be implemented.3Table of ContentsEXECUTIVE SUMMARY .......................................................................................................................... 2INTRODUCTION ........................................................................................................................................ 5COMPANY DESCRIPTION ...................................................................................................................... 5COMPANY BACKGROUND.................................

Review from student

Studypool Student
" Outstanding Job!!!! "
Ask your homework questions. Receive quality answers!

Type your question here (or upload an image)

1831 tutors are online

Brown University





1271 Tutors

California Institute of Technology




2131 Tutors

Carnegie Mellon University




982 Tutors

Columbia University





1256 Tutors

Dartmouth University





2113 Tutors

Emory University





2279 Tutors

Harvard University





599 Tutors

Massachusetts Institute of Technology



2319 Tutors

New York University





1645 Tutors

Notre Dam University





1911 Tutors

Oklahoma University





2122 Tutors

Pennsylvania State University





932 Tutors

Princeton University





1211 Tutors

Stanford University





983 Tutors

University of California





1282 Tutors

Oxford University





123 Tutors

Yale University





2325 Tutors