Jun 11th, 2016
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Directing deals with the use of communication and leadership motivation to guide subordinates towards the attainment of organizational objectives. Employees are hired by the management to assist in the realization of predetermined organizational goals, but he comes to the organization with his own personal goals aspiration, biases and preferences. It is the function of management to marry employee goals with organizational goals for harmonious co-existence, to achieve this, the manager has to communicate with the employee in order to encourage goal congruency. He has to lead so that the goal is achieved. The employee has to be motivated to ensure high productivity.

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Meaning and Definition of DirectingDirecting is said to be a process in which the managers instruct, guide and oversee theperformance of the workers to achieve predetermined goals. Directing is said to be the heart ofmanagement process. Planning, organizing, staffing have got no importance if direction functiondoes not take place. Directing initiates action and it is from here actual work starts. Direction issaid to be consisting of human factors. In simple words, it can be described as providingguidance to workers is doing work. In field of management, direction is said to be all thoseactivities which are designed to encourage the subordinates to work effectively and efficiently.According to Human, Directing consists of process or technique by which instruction can beissued and operations can be carried out as originally planned Therefore, Directing is thefunction of gui

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