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RISK PROFILE OF THE COMPANYThe targeted sale of ABC is $ 3 million in three years where as currently the companyssales are 1.2 million. The company CEO is thinking to increase the sales by more thantwice and as an entrepreneur this is an aggressive strategy which needs to be weightedin terms of its perceive risk factors. Following may be the factor which may affect thesuccess of this strategy:a.There is a risk that product might not be up to meet the expectations of acustomers.b.Change always face reluctance, the new product will be subject to theacceptability risk of a customer.c.Risk of competition follows the launch of new product, may result in loss ofmarket share by the company.d.Production depends upon the factors of production, the new product requires adifferent raw material which is required to be purchased from outside supplier. Tofind the correct and cheap raw material for the product is also a major task for thecompany. Further the reliability in supply is crucial for the success of businesse.Impact of inflation on the profit of the product is a foremost problem whichcompany might be facing in the upcoming years. Inflation is the key elementwhich management fails to foresee and may result in price fluctuation.f.Human resource is the vital part of product development and current humanresource might not be able to meet the technical requirements of the newproduct. The company would be required to hire human resource for the n

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